Chapter 14 explores the workflow for delivering real-time content in permanent installations, with focus on strategic planning, collaboration, and technology infrastructure. Through a detailed case study of the Bristol Myers Squibb lobby installation in Cambridge, Massachusetts, the chapter illustrates how LAB at Rockwell Group and Lucid Creative collaborated to integrate 48 dynamic, real-time content modes into a corporate lobby setting. The discussion emphasizes the importance of adapting creative objectives to technical realities, such as hardware constraints, pixel densities, and content rendering capabilities. The chapter further underscores preparation and risk management strategies, detailing structured documentation, regular team alignment, and proactive adaptation to potential project delays.
Figure 14.1 Bristol Myers Squibb, Lobby
Source: design by LAB at Rockwell Group, photo by Ron Blunt
Figure 14.2 Bristol Myers Squibb, Lobby and Milled Interactive Wall
Source: design by LAB at Rockwell Group, photo by Ron Blunt
Figure 14.3 Bristol Myers Squibb, Design Render, Interactive Milled Wall
Source: LAB at Rockwell Group
Figure 14.4 Bristol Myers Squibb, Design Render, Lobby Entrance With Measurements
Source: LAB at Rockwell Group
Figure 14.5 Bristol Myers Squibb, Design Render, Lobby Exit With Measurements
Source: LAB at Rockwell Group
Figure 14.6 Bristol Myers Squibb, AV Plan, Lobby
Source: Design by LAB at Rockwell Group, Documentation by Senovva
Figure 14.7 Bristol Myers Squibb, AV Plan, Milled Interactive Wall
Source: Design by LAB at Rockwell Group, Documentation by Senovva
Figure 14.8 Bristol Myers Squibb, AE Template, Entrance and Interactive Wall
Source: Documentation by Author
